Paradox of Chinese dramas - the content is not good by the side of the hot
Every year China produces hundreds of dramas, but the paradox is happening that not every movie will be hot. There are films with good content and real cast members who are not strong enough to compete for a TV show.
So in the eyes of the producers, what is the key to making a successful movie?
The ability to talk about social networking and communication
No matter how good movies, bad movies, just make films on social networks and media, making the public to watch movies, even to scold, was also successful with radio. The key elements that make up the scandal surrounding the movie will be:
- Actor Flow: The more star-focused the movie, the more attractive and sure it will be in the first place. So the movies are trying to gather as many stars as possible even though there are people, characters that only appear in some scenes as "sky", but still be publicized before the broadcast. The films chosen to create threads in a "gathering the stars" can mention The Empress of China ( Bingbing, Li Shen, Li Tri Dinh, Truong Dinh, Janine Chang, Kathy Chow ,. ..), Nhu Y series ( Wallace Huo, Zhou Xun, Janine Chang, Dong Jie, Li Blot , ...), the Department of Qiao story ( Zhao Liying, Forest Renewal, hooks, dispassion, Dang Gong), ...
If the movie does not have a stellar cast, choose a star whose appearance in the movie will become special. Tam three decades of flowers have attracted attention when the appearance of Zhao Yuan Dynasty because the actor rarely play the drama. The irresistible cheers are also expected by fans who want to see Chung Han Liang acting in the historical drama.
As the story goes
Tam trich truc hoa flower
- Make a confrontation: Not only gather as many hot actors as possible, if the movie hated actors appear together in a movie, it is really blockbuster. Understanding that, Fan Bingbing allowed Truong Hinh Du to appear in Vo Mu Nuong, although Pham Gia did not love the scandalous copy. Indeed, the two stars starring in the film have created a series of topics in the media: " Zhang Hinh Yu beautiful than Fan Bingbing in Wu Zetian ", " Zhang Hing Yu encountered the formation with Fan Bingbing " , " Zhang Yimeng threatening Fan Bingbing"... thanks to that, the audience curiosity after reading the news has known the film and contributed a lot of views for this film.
Written by the writer also created many topics on the social network thanks to the presence of two leading young actor Li Yifeng and Yangyang . The rumors of two boys competing with each other or the face of dissatisfaction kept silently spread on the net. And if there are no actors who hate each other / compete, give the movie of the haters / opponents confronted at the same time. Last year, the summer solstice has not yet arrived and the Kieu Department has been screened against each other. Trinh Sang and Trieu Le Tinh which has been classified as a competition now because the film was broadcast at the same time that the two films are also compared, the news of this film also attached "the other" film.
The summer solstice has not arrived yet
Department of Kieu
Vo My Nuong transmission
- Duplication pairing: If there is a way to create a theme for the film but still delicious-that is the couple. Unless one of the main actors has a spouse or publicity date, neither is the producer trying to get both "fake ... fake" movies but the audience still believes it. There are many couples who, at the time of the broadcast, their dating rumors are tantruming on social networks: Duong Duong - Trinh Sang ( Love you at first sight ), Li Yifeng - Trieu Le Dinh ( Truc Tien: Thanh Van Chi), Lam Canh Tan - Yoona ( Vo Than Trieu Tu Long), Duong Duong - Truong Thien Ai (Vu Coi).
Lin - Yoona
Duong Duong - Trinh Sang
- Scandal: If the producers were trying to avoid a scandal in order to have a "clean" movie, today scandal is an indispensable spice, it is important that producers want to "wedge" Flowers or "dense" regardless of how hot movie. The most popular scandal in recent years is the adaptation of a fake or suspected fake. Are not manufacturers warned in advance that they know but still do. The script has "sealed" the larger imitation, the more people curse the more, the more hot the film. Not only producers know the film still do, actors who know the plot of the film is stealing the idea is still closed because if the movie is hot, but the reputation of the actor is cursed only directed at the producer.
A successful successor in this way is the triple trinh hoa flower. The film was strongly condemned, but it was one of the most successful films of the year and the epic of the movie is the three-legged trilogy that is currently being filmed on the air. Most recently, drama tutoring of Yang Mi new projector first day was directed parody elements Harry Potter but still excellent film achieved 600 million views just days after airing.
It's also a type of "distorting" scandal when many recent historical films show signs of historical narrative that add to the missteps of the story to rationalize male and female love stories. Main or rather than change the black turn to kiss the military. There may be some typical representative of Lich Truyen, Thang of the galaxy, As the story, ...
Another type of scandal or used by the manufacturer is "shoulder robbery", they deliberately make sure as cast a columnist actor A will play this role but eventually "flip over" that shoulder for B. Like school The combination of Kim Ta and Truong Thien Ai in the Dance of wisdom . More funny than that is the case of Zheng Shu in the summer solstice has not come, hardships closed from the beginning of the film but the end of the broadcast time is not equal to the actor.
Winning the galaxy
Phao Dao
If the manufacturer has "mind" will choose the scandal that criticized toward him, but this number is quite small. Many scandals pointing at the actors to make hot movie, but the actor must also trade with reputation. A popular form of scandal recently is to put the actor into "the net".
Angela Baby, Trieu Le Tinh and Duong Duong , have been criticized for such scandals. The actors are said to be working unprofessional, afraid of hard-hitting or running the show does not invest in the role.
Rumors: Smoother and less harmful, the rumors of the corridor are always deliberately created for people to talk about the film. That may be good news like " This is the movie actor A is investing a lot of acting, " " A strange habit of A during filming ," " A or B better together when standing together ", " A close friend with the film crew ", ... and also can not lack the malicious rumors such as " A make you angry with the back so many times ," " A and B face but not contented " , " A must use eye drops when the scene is crying ," "A take advantage of the power to support the chicken house , "" A series of claims to make the film tired , "...
Regardless of the content of the film, almost every film uses such media tactics, to attract the attention of the audience. Basically making movies or movies that opponents competing more and collecting all the attention, the film is also very good. Many people believe that the success of the film, if not dependent on the cast, is the most important movie content. But they do not anticipate the external forces that affect the success of the film.
Power of the manufacturer
Every year there are hundreds of dramas produced but the number of television stations is limited, so the film can not produce all the movies. In addition, stringent regulations restricting the number of films in each category are shown each year in each station, which further intensifies the battle for waves. At that time, the success or failure of the film depended entirely on the producer's power and on close personal relationships such as Hoa Hua and Zhejiang Radio or Jiaozuo and Hunan Radio, it would be easier to resolve.
- Whether or not to say a word: Not every movie investment terrible, the star cast is naturally have a broadcast capacity. As the story of Zhou Xun's cast of all the top names, again received the public welcome but every year missed the appointment and although surfaced through the censors do not know when. New movies are shown. The reason why this blockbuster movie is so long is because of content distorting history. The movie has a lot of sensitive details related to cultural thought that causes it to be delayed repeatedly.
Won the world of Fan Bingbing has misrepresented the history, the Japanese costume, the male lead was arrested, but the broadcast is more than satisfactory because the circle in the Bingbing world compared to Zhou Xun is better. The actress is loved by the radio and the leader while quite a few do not like the actress .
- The movie is broadcasted or broadcast network: With the status of broadcasting on the increasingly tight broadcast and strict regulations from the general department, the star must prepare the spirit that not only the film of the actor less The new network has to show that even the big star movies but the benefits brought are not strong enough or no support manufacturers have to bring the network but not the receiver. Some movies have a good actor but not compete to the wave is the Cuu di heaven ( Hoang Hien, Dau Kieu ), fire as the case ( The Heat Three, Chau Du Dan ), Human life if As the first meeting ( Han Dongjun, Sun Di )Because you love the world ( La Tan, Trinh Sang ), ...
Fire As Ca.
- Which time movie : All the movies want to be shown at the golden time as the end of the year + Tet and summer holidays (June 6, 8).
Golden or diamond time frame: The most advantageous during the war is the urban film, the modern youth when limited from the general department. The project blockbuster ancient page luscious magic caused the station to consider because only one to two hours broadcast time every year, now that the film has more genuine, the topic of discussion more will be. win.
In addition to the political war, higher hand is the behind-the-scenes footage used by manufacturers to make the film more accessible to the audience. Many people are willing to play dirty to lower the image of the opponent, not from a trick.
Behind the scenes
See
more:
Having a hot topic, getting the big time on the big radio is not enough to make a hot movie if the content is not so great. At this point, the producer needs to work a little extra force so that the film is not hot hot forcing. The most commonly used tactics are:
- Run a Marine: A large fan base, may be fan rent, may also be the virtual name will swept across the battle to talk about movies that ordinary people know nothing about the film also know. Some manufacturers also play black marines, running away to smear the film of the opponent or for a series of nicks to post the bad images and scandals of the old movie rivals to cause aversion to the public.
- Heat Buying Guide: The most discussed keywords will be on Weibo's hot search and if the movie title or actor appears on the yellow board, the movie is also fragrant. An advertising agency has disclosed that it has bought the heat for the trilogy of flower trilogy through the producer of the film. This movie buys hot topics and pays to share big accounts. Pleasure also costs a lot to buy hot topics. According to a report by Yangtze newspaper , in the cost of propaganda of some predatory movies into the social network accounted for more than 40%, of which the weibo marketing is very large, the number of topics hot search has become a Purchase items are required. The weibo also made public some "propaganda effects", whichTam three decades of flowers from the broadcast has 68 hot keywords were on the yellow board 93 times, generating more than 710 million searches.
Pleased to chant
- Buy false ratings: Rating is the number of decisive success of a movie, the content of the movie, hot actor but rating fool does not make sense. Therefore, many manufacturers are forced to coerce hot movies by buying ratings. There are specialized agencies that perform fraudulent transactions on the rating, the amount spent to buy ratings data for each episode amounted to 300,000 to 500,000 yuan. In times of information turbulence, "integrity" films are often hard to come by. American private room by Trinh Sang and Ma Thien Vu The cast has been shut down because the rating is too low, only about 0.1%, and people in the world have revealed that the movie has a super low rating in part because the film refuses to pay for false ratings.
American private room
Release a movie, just like going to politics. Enough to see, not just a good movie, hot actors are able to wave good and get the sound of the producer. The success of a movie is a long-term strategy and no one else is the producer behind the film. How do you know, the actors brave enough to produce a TV series such as Yang Ming is not trivial at all.
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